+ Marketing Material
Old Favourites lovingly restores and rejuvenates vintages items and gives them a new lease of life. So much so, that they instantly become new favourites all over again. I created a delicious brand that evokes a feeling of affection, the same feeling that you have towards a lovingly restored piece of furniture. Rachel McGregor, the heart behind Old Favourites, wanted to have her business cards and swing tags make an unforgettable first impression. I can happily say that was beautifully achieved.
The die-cut business cards resemble a vintage wooden box – filled with hidden treasures. While the swing tags (which were to be reminiscent of old luggage tags) are deliciously printed on kraft card using spot colours. A white base was used under the aqua so that none of the vibrancy was lost on the kraft. They were finished off with bakers twine. All in all it is a beautiful branding filled with life.