+ Marketing Material
Wicked Walrus Outdoors were after an illustrated walrus for their extreme sports, camping and outdoor equipment business (think hang gliding and abseiling). The logo needed to promote a strong, edgy vibe with a hint of tribal (go the Walrus), but also be a bit cool and perhaps a little cheeky. The walrus (who I named Roger), needed to be simplistic enough that he would be able to be used on his own, to brand equipment and clothing in the future. To rap it up, Wicked Walrus Outdoors love Roger just as much as we love Roger! Go Roger, knock ‘em dead!